The First 75 Days

Azione Brands

Azione Unlimited, the buying group for integrators and custom retailers, is pleased to report an overwhelmingly successful first 75 days. Unique to Azione Unlimited are the facts that vendors are members, vendors serve on the board, conferences will be regional as well as national, and dues are the lowest in the industry. Highlights to date include:

  • Sales have surpassed the $100 million volume mark.
  • Our lineup of strong vendor members is currently 24 and we are finalizing plans with three additional vendors this week. Our carefully selected vendor members demonstrate our focus on specialty brands with channel discipline.
  • Membership acquisition has been very successful. Dealers have responded very well to dues of only $750 per quarter. Nearly 75% of our dealer members were not in a group prior to joining Azione.
  • Our dealer members have enjoyed dramatic savings on their existing vendor purchases and have migrated purchases to other Azione vendor lines as well. All report having already seen substantial savings in video including those who were in other groups previously.
  • Our CEDIA Dealer Meeting and Dealer/Vendor Cocktail party have been finalized. Plans for our national conference in the summer have begun in earnest.

Richard Glikes, President, comments, “The caliber of our dealer members and vendor members is impressive. There is obviously a huge hole in the market for a buying group like Azione to fill. It is easy to attract dealers with the right combination of deep vendor programs, the best TV prices, and sharing that create value beyond expense. This formula is win-win for everyone involved. Azione Unlimited is poised to deliver the best results to both dealers and vendors. I love what I’m doing and it appears the members love it too! ”

More Information

Richard Glikes can be contacted by calling 610-344-7477, or email

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