Azione Unlimited Announces 23K as their Advertising Agency Appointment

Azione Unlimited (AU), the new buying group for custom retailers and integrators led by Richard Glikes, today announced the appointment of 23K Studios Inc. as the advertising agency of record. The agency has clients like SAP, ING Direct, Glaxo Smith Kline, and Barclays Bank. In the electronics industry 23K Studios has developed exhilarating projects for Sony, Pioneer, Sharp, and Savant. They recently completed all the launch materials including website development for the new Elite LED Flat Panel launch.

23K StudiosQuarterly promotions, email blasts, direct mail, and website development for AU members will all be handled by 23K Studios. Many of these services will be delivered free of charge to AU members. Richard Glikes, president of AU, commented, “I have worked with Tom King and his talented staff at 23K for 5 years during my tenure at HTSA and without a doubt they are the most exceptional agency I’ve had the pleasure to work with. They get our industry. They get our clients. Most of all, the messages they devise deliver business. Azione is action and 23K stirs the pot magnificently.”

When asked about the appointment, Tom King, president and chief creative officer of 23K Studios remarked, “I know this industry because I was that guy beginning in my mid-twenties that read every CE trade pub from cover to cover. I’ve always been a gadget guy and the ones my friends call for AV advice. With that as a background, we just apply the substantial marketing experience and best practices from our prestigious client roster. It’s a labor of love. I have worked with Richard for many years in the CE industry and thrilled to be working with him at Azione. He’s always had the perfect formula for marketing success.” [br ] [br ]

More Information

Richard Glikes can be contacted by calling 610-344-7477, or email

23K Studios can be contacted by calling 610-971-2000, or visit

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