Azione and Barco Announce State-of-the-art Projection Partnership

Chester Springs, PA – (June 4, 2018) – Azione Unlimited is pleased welcome its newest “Perfect Partner,” Barco Residential, to its family of luxury audio video and smart home brands. Azione is the audio-video industry’s only education and buying group whose equal membership is comprised of custom installers, home technology professionals, and manufacturers.

In making the decision to join the buying group, Barco Residential chose Azione for its people, programs, and promotional opportunities. The organization is a natural fit for Barco, since many of the company’s partners are already Azione members. The integrators welcomed Barco’s involvement when it was announced the semi-annual conference in April. Barco’s affiliation with Azione expands the high-end residential solutions and state-of-the-art projector offerings they can present to potential clients.

“Building on our successful industry partnerships, including CEDIA, the next logical step for Barco Residential is to align with Azione,” said Tim Sinnaeve, Managing Director for Barco Residential. “The partnership gives us an opportunity to share knowledge and exchange best practices with Azione’s members, so that we can work collaboratively to move the industry forward.”

Barco Residential brings several differentiators to this marketplace: Barco’s unique 80-year pedigree and strong global presence in the cinema market means they can leverage the strength of their technology leadership to create unique experiences for our partners’ discerning customers. Beyond movie viewing, Barco Residential provides the digital canvas for new and innovative experiences like new media art, that become the focal point of the high-end home. This is a difference that this market segment appreciates and that provides new options for interior architecture and design.

Built on Barco’s unrivaled technology leadership, innovation & craftsmanship, Barco Residential custom electronics are designed and built in Barco’s European Design Centers in Belgium and Norway, and represent the highest levels of image quality available in the world today. The technology Barco leverages in the residential custom electronics range is a direct result of their years of success and experience in commercial cinema.

Barco Residential’s line of 12 state-of-the-art projectors is currently available to Azione dealers and their customers through their integrator network. The industry can see Barco Residential in action at CEDIA, held in San Diego September 4-8, 2018.

“When I think of Barco, I immediately think of Ferrari with a storied history of excellence and best in class performance. Our theme for this year is ‘Perfect Partners’ and I cannot think of another brand that I would rather have as we continue our strategic, successful growth,” said Richard Glikes, President of Azione Unlimited.

“Barco is the latest addition to the Azione Unlimited family of exceptional vendor members. They were recently preceded by the likes of James Loudspeakers, Sonos, Google Home, and Atlona. High quality brands naturally align with our dealers’ focus on the affluent residential market, and it’s exciting seeing these partnerships succeed.”

About Barco
Barco designs technology to enable bright outcomes around the world. Seeing beyond the image, we develop visualization and collaboration solutions to help you work together, share insights, and wow audiences. Our focus is on three core markets: Enterprise (from meeting and control rooms to corporate spaces), Healthcare (from the radiology department to the operating room), and Entertainment (from movie theaters to live events and attractions). In 2017, we realized sales of 1.085 billion euro. We have a team of 3,600 employees, located in 90 countries, whose passion for technology is captured in 400 granted patents.

For more information, visit us on, follow us on Twitter (@Barco), LinkedIn (Barco), YouTube(BarcoTV), or like us on Facebook (Barco).

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Learn more at Follow on social media: Twitter @AzioneUnlimited or

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