Sonos Chooses Azione as CI Channel Buying Group

Chester Springs, PA – (March 13, 2018) – In its continuing quest to provide dealer members with preeminent brands, emerging technologies, and insights, Azione Unlimited announces that Sonos has chosen Azione as its buying group in the custom electronics industry.

“Joining Azione Unlimited is our first official association with a buying group within the CEDIA space – it’s an important step for us,” said Andrew Vloyanetes, Head of Sales at Sonos. “We are committed to building stronger relationships with the channel and this is one more step in our commitment to the professional residential installer. Sonos will be actively attending and participating in the Azione events, engaging with Azione dealers in new ways, and soliciting feedback from Azione partners throughout the year.”

Azione and Sonos’ partnership addresses developing and evolving trends in the smart home industry, including the growth of voice control, smart speakers, and great sounding music and sound for every room. Through broader access to today’s best brands, Azione dealers now have additional ways to further differentiate their offerings and get ahead of competition. With products like Sonos One, the smart speaker for music lovers, and home theater offerings like PLAYBAR and PLAYBASE, Sonos is one of the most prominent brands in the marketplace.

“We are thrilled to welcome Sonos as our newest ‘Perfect Partner.’ Not only are they one of the most sought-after brands, they have the vision and resources the industry needs to support the ever-evolving audio category,” says Richard Glikes, President of Azione Unlimited, the audio-video industry’s only education and buying group, whose equal membership is comprised of custom installers, home technology professionals, and leading manufacturer members.

Sonos’ whole home sound system will be available to Azione dealers and their customers starting this Spring. Sonos and Azione members will have the opportunity to learn more about their respective businesses while getting to know each other during the Azione 2018 Spring Conference, Philosophically Phocused in Philadelphia, taking place April 23 – 25, 2018.

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Founded by industry veteran Richard Glikes and headquartered in Chester Springs, PA, the organization is celebrating its sixth year. In addition to two high-energy, information-packed conferences per year, Azione provides its members with a host of benefits, from product discounts to educational middle management meetings, and marketing tools. Learn more at Follow on social media: Twitter @AzioneUnlimited or

About Sonos
Founded in 2002, Sonos® creates the leading whole-home sound system. Once a tech startup populated with nerdy engineers and brilliant designers who love music, Sonos has grown into a global music brand dedicated to transforming the experience of listening out loud to music in the home. Its wireless home sound system makes it easy for everyone to listen to the music they love in every room of their home, and appreciate it all with the highest sound quality.

Sonos is now in more than 60 countries, with dozens of streaming music providers, through thousands of retailers, and in millions of homes. With a constant investment in software and services, Sonos is improving the experience customers have with music in the home for years after they buy it. Sonos is changing the way people listen to music – one home at a time.

Sonos, Inc. is a privately held company, headquartered in Santa Barbara, California with additional offices in Boston and Seattle, as well as in the Netherlands, Sweden, Denmark, France, the United Kingdom, Australia, Germany and China.

All products, product names, trademarks and registrations mentioned are the property of their respective owners, all rights reserved.

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