Azione Unlimited Announces 2018 Science of Selling & Key Leader Meetings

Chester Springs, PA (December 27, 2017) – Azione Unlimited (AU), the audio-video industry’s only education and buying group made up of custom installers, home technology professionals, and manufacturers, announces two enrichment training meetings for members in 2018: The Science of Selling and Key Leaders.

The Science of Selling, to be held April 3-4, 2018 in Dallas, TX is designed for integrators to glean new techniques and specific language to help gain trust from clients. Led by Dave Chace of Training Allies, the conference offers participants – even those very seasoned in sales – strategies on how to engage buyers’ emotions, reduce competitors’ influence, neutralize objections, and lock-in commitments. The training is available for Azione member executives and sales leaders; a second session is planned for later in 2018.

The Key Leaders Meeting, to be held June 4-5, 2018 in Chicago, IL, is aimed at VP of Operations, COOs, and middle management. The meeting’s primary goal is to focus on the challenges that specifically affect this group of key leaders, providing opportunities for education and idea-sharing. Select vendor sponsors attend and provide input at this impactful gathering, which includes informative sessions, round-tables & discussions. A wide range of topics is covered at the two-day event, such as talent development, process improvement, profitability and sales.

“Azione’s 2018 training meetings offer integrator executives and managers progressive, practical strategies that they can immediately apply to improve their businesses,” said Richard Glikes, President of Azione Unlimited, the only buying group in which vendors and dealers are equal members. “The Science of Selling and Key Leaders, coupled with two major complimentary conferences, and other learning initiatives, aligns with our 2018 theme, ‘Perfect Partners,’ in which we strive to offer members the very best opportunities to learn and apply new industry acumen.”

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Founded by industry veteran Richard Glikes and headquartered in Chester Springs, PA, the organization is celebrating its fifth year. In addition to two high-energy, information-packed conferences per year, Azione provides its members with a host of benefits, from product discounts to educational middle management meetings, and marketing tools. Learn more at Follow on social media: Twitter @AzioneUnlimited or

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