Azione Unlimited Increases Focus on Lighting Fixtures and the Lighting Category

Chester Springs, PA – (October 10, 2017) – Azione Unlimited (AU), the audio-video industry’s only education and buying group made up of custom installers, home technology professionals, and manufacturers, announces that the group will enhance its focus on the lighting fixture category. Azione Unlimited and its members already enjoy a successful partnership with Coastal Source and Colorbeam North America and will soon add other brands to complement and broaden this valuable offering. Azione dealers and their customers will have the best assortment of indoor and outdoor lighting fixtures available in the custom installation channel.

With eroding hardware margins and as other smart home categories drift further into the DIY arena, lighting fixture sales and installation represent a sustainable and profitable opportunity for home technology professionals. Azione Unlimited recognizes this and as part of its commitment to building up the category for the group, will provide extensive training on the sales and installation of lighting fixtures to its dealers, helping them secure a strong foothold in this rapidly growing and highly profitable category.

“If you told me 10 years ago Azione Unlimited would be selling shades and that the category would take off the way it has, I would have laughed out loud. In a similar sense, I see lighting fixtures being another defining ‘pivot point’ in our progress that satisfies the needs of our members as well as their discerning clientele,” says Azione President Richard Glikes. “The lighting category is a differentiating, margin-rich opportunity that we’re taking full advantage of.”

Azione Unlimited members and the media can learn more about this exciting development and profit opportunity it represents during the Amalgamating Assembly this week at the Sheraton Austin (Texas), Oct. 11 – 13.

About Azione Unlimited
Azione Unlimited, the education and buying group for integrators, is a consortium of like-minded custom installers, home technology professionals, and vendors. The organization helps its members achieve greater levels of prosperity, technical acumen, and sophistication in running their businesses and serving customers. Founded by industry veteran Richard Glikes and headquartered in Chester Springs, PA, the organization is celebrating its fifth year. In addition to two high-energy, information-packed conferences per year, Azione provides its members with a host of benefits, from product discounts to educational middle management meetings, and marketing tools. Learn more at Follow on social media: Twitter @AzioneUnlimited or

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