Azione Unlimited and Steinway Announce Strategic Partnership

Chester Springs, PA – (July 2017) – Azione Unlimited (AU), the education and buying group for custom installers and home technology professionals, and Steinway & Sons announced the formation of a new partnership. Through the new agreement, Azione Unlimited dealer members have preferred access to Steinway Spirio, the world’s finest high-resolution player piano. Steinway & Sons, as an Azione vendor member, benefits from the company’s robust dealer network and its focus on the consumer electronics and home audio markets.

A masterpiece of craftsmanship, technology, and artistry, Spirio provides an unrivaled musical experience, indistinguishable from a live performance. It is also a fully playable Steinway grand piano, delivering the long tradition of fine craftsmanship and exquisite musicality for which Steinway & Sons has been renowned since 1853.

“This is an innovative partnership in which both companies stand to benefit from the synergies of our brands,” said Eric Feidner, Senior Vice President of Steinway’s Music, Technology, and Media Division. “Azione’s dealer members are in constant contact with homeowners who place a priority on high-end audio experiences. Steinway Spirio is a perfect fit for this market. We’re very pleased to have more ambassadors who can share the remarkable Spirio experience with consumers.”

“Azione is committed to identifying the best vendors to help us pursue our vision of prosperity, technical acumen, and sophistication in running our businesses and serving our customers,” said Azione Unlimited President Richard Glikes. “The new partnership with Steinway & Sons is an exceptional example of this effort. Steinway is a world-class brand with a show-stopping new product – Spirio – that will provide an exciting opportunity for our dealer network.”

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