Sony Joins Azione Unlimited

Azione Unlimited (AU), the education and buying group for custom retailers and integrators, is pleased to announce that Sony has joined the organization.

“Sony’s strategy is to focus on premium products, premium channels and premium partners and Azione Unlimited, with its exclusive CI focus, is a perfect fit.”
Frank Sterns
Sony’s vice president, AV specialty and custom integration channel

“We’ve seen a dramatic change in the way Sony has chosen to go to market with integrators thereby making this partnership very attractive”, said Richard Glikes, President of Azione Unlimited. “Sony creates an outstanding value proposition providing our group with high-quality products, margin, and local representatives to support our dealers.”

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“This vendor member addition may be our last for some time. We now have 40 vendor members and 10 services providers.  Focus is a core value of Azione Unlimited; our goal is to ‘not divide the pie’. We want to deliver growth and profits to our dealer and vendor members alike”, added Mr. Glikes.

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